Rosy Health & Fashion

Rosy Health & Fashion

Rosy Health & Fashion inc. is an online boutique dedicated to wellness and fashion, offering natural health and body care products, cosmetics and accessories, with brands such as Longrich, Edmark, Atomy and Mary Kay.

Customer

Rosy Health & Fashion

Year

2023

Industry

Health and natural products

Website

www.rosyhf.com

Project details

Rosy Health & Fashion, a distributor of health and fashion products, needed an e-commerce platform to market a diversified catalog: products from the Longrich, Edmark and Mary Kay brands, as well as its own RosyHF clothing collection. The challenge: to create a store capable of harmoniously presenting several brand universes while offering centralized, high-performance management.

Our Mission

Develop a multi-brand e-commerce website enabling Rosy Health & Fashion to :

  • Market several product ranges (health, beauty, fashion) on a single platform
  • Offer a simple shopping experience despite the diversity of the catalog
  • Centralize management of all products and brands
  • Offer professional delivery and payment solutions

Solutions Developed

Versatile, harmonious design

  • Visually appealing interface linking several brand universes
  • Clear, simple layout for easy navigation between categories
  • Sleek design showcases both health and fashion products
  • Consistent visual experience despite catalog diversity

Structured Multi-Brand Catalogue

  • WooCommerce online store for a diversified catalog
  • Clearly organized: Longrich, Edmark, Mary Kay, and RosyHF collection
  • Intuitive navigation for easy access to each range
  • Detailed product data sheets respecting each brand’s identity

Centralized management with Square

  • Square for centralized product management between physical and online stores
  • Automatic inventory and product synchronization
  • Easy-to-use, intuitive administration interface
  • Unified management simplifies day-to-day operations

Optimal multi-device experience

  • Responsive website adapted to all digital formats
  • Smooth navigation on PC, tablet and smartphone
  • Convenient catalog browsing on any device
  • Optimized performance for all media

Integrated Delivery and Payment Solutions

  • Flagship: Professional delivery system with automatic cost calculation
  • Square Payment: Secure, high-performance payment solution
  • Full integration of the Square ecosystem (payment + management)
  • Smooth, reassuring purchasing process for customers

Advanced SEO Optimization

  • Solid SEO to maximize online visibility
  • Technical optimization for a multi-brand catalog
  • Content structure to promote referencing of each product range
  • Comprehensive SEO strategy to improve search engine presence
  • Robust foundations for continued growth in digital visibility

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