Rosy Health & Fashion
Rosy Health & Fashion
Customer
Rosy Health & Fashion
Year
2023
Industry
Health and natural products
Website
www.rosyhf.com
Project details
Rosy Health & Fashion, a distributor of health and fashion products, needed an e-commerce platform to market a diversified catalog: products from the Longrich, Edmark and Mary Kay brands, as well as its own RosyHF clothing collection. The challenge: to create a store capable of harmoniously presenting several brand universes while offering centralized, high-performance management.
Our Mission
Develop a multi-brand e-commerce website enabling Rosy Health & Fashion to :
- Market several product ranges (health, beauty, fashion) on a single platform
- Offer a simple shopping experience despite the diversity of the catalog
- Centralize management of all products and brands
- Offer professional delivery and payment solutions
Solutions Developed
Versatile, harmonious design
- Visually appealing interface linking several brand universes
- Clear, simple layout for easy navigation between categories
- Sleek design showcases both health and fashion products
- Consistent visual experience despite catalog diversity
Structured Multi-Brand Catalogue
- WooCommerce online store for a diversified catalog
- Clearly organized: Longrich, Edmark, Mary Kay, and RosyHF collection
- Intuitive navigation for easy access to each range
- Detailed product data sheets respecting each brand’s identity
Centralized management with Square
- Square for centralized product management between physical and online stores
- Automatic inventory and product synchronization
- Easy-to-use, intuitive administration interface
- Unified management simplifies day-to-day operations
Optimal multi-device experience
- Responsive website adapted to all digital formats
- Smooth navigation on PC, tablet and smartphone
- Convenient catalog browsing on any device
- Optimized performance for all media
Integrated Delivery and Payment Solutions
- Flagship: Professional delivery system with automatic cost calculation
- Square Payment: Secure, high-performance payment solution
- Full integration of the Square ecosystem (payment + management)
- Smooth, reassuring purchasing process for customers
Advanced SEO Optimization
- Solid SEO to maximize online visibility
- Technical optimization for a multi-brand catalog
- Content structure to promote referencing of each product range
- Comprehensive SEO strategy to improve search engine presence
- Robust foundations for continued growth in digital visibility


