Distribution Armel Inc., an established player in food product distribution, was facing an outdated website that no longer reflected its positioning or business ambitions. The company required a complete overhaul including a new visual identity to stand out in a competitive market.

Our Mission

Execute a 360° digital transformation including:

• Complete e-commerce website redesign
• Creation of a new brand identity
• Online visibility optimization
• Deployment of a digital communication strategy

Solutions Developed

Renewed Brand Identity

• Creation of a comprehensive graphic charter aligned with company values
• Redesign of existing logo for a modern and professional image (Executed by Cité Graphique)
• Visual consistency across all digital platforms

Multi-Channel E-commerce Website

• High-performance online store with differentiated product management (dry/fresh goods)
• Hybrid ordering system: online for dry products, phone/email for fresh products
• Intuitive and modular administration interface for complete autonomy

Advanced Technical Infrastructure

• Square Payment: Unified and secure payment solution
• Square POS: Centralized real-time inventory management
• Flagship: Automated shipping for dry products
• Armel Delivery Service: Integration of proprietary system for fresh products

Premium User Experience

• Responsive design offering optimal navigation across all devices
• Streamlined customer journey based on product type
• Architecture designed for conversion

Digital Visibility Strategy

• Technical and semantic SEO for optimal organic search ranking
• Social media launch campaign: creation of engaging content to announce the new identity and website
• Digital communication strategy to support the transition